Executive Summary
      
       Amway has grown considerably from its initial start in its founder’s basement.  It now spans more than eighty countries and provides over three million people with the opportunity torealize their dreams of financial growth and personal freedom.  Yet,there is still room for growth.  Both Amway and our group members believethat an e-business solution is the next step in Amway’s growth strategy.

       Amway, currently has a website but it is very poorly designed and infrequently maintained.  Therefore, our suggestions for improvement will focus on three main areas: Design (appearance), functionality, and content.   By improving these three areas Amway will be able togain and maintain a competitive advantage and will be in a better positionto help its independent business owners who depend on support and guidancefrom Amway.


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