Recommended Suggestions

       We believe that with a little improvement, Amway’s Canadian web site could be very good. Therefore, after carefully analyzing their current problems, we have put forward the following recommendations.

• Increase their creditability by placing the logos of the associations they belong to on their homepage.

• Provide an English and French version on their homepage.

• Create a secure extranet that allows their distributors to make orders online, view the calendar of upcoming events and motivational seminars and access information that only Amway’s employees are privy to. 

• One of Amway’s objectives is to promote the success of their independent business owners and they can achieve this goal by bringing their distributors and customers closer online. We suggest that Amway sponsor programs that help distributors develop their own web page which can complement their sales initiatives. Amway’s web site can then allow customers to access an online list of all these Canadian independent distributors in their area.

• Provide a link to Amway main web site (http://www.amway.com).

• Amway can improve its navigation structure by providing userswith the search engine. Users should have the capability of searching thesiteby product categories, prices, product availability and special events.

• One customer relation management strategy that we think Amwayshould develop is an online discussion board where customers and distributorscan directly interact with one another.

• To promote repeated browsing, we should create an online contest or sweepstakes. For example, when Tridel created their giveaway a condo contest, their site traffic went up considerably.

We would also recommend Amway provide their distributors withmore up-to-date and beneficial information.

• Buttons should be able to stand out and therefore we would recommend having them in a brighter color and bigger font. We should also make it so that users can track which links they have already visited.

• In order to reduce costs and make their web site more efficient, they should create an online catalogue, ordering system and payment system that enable the distributors to shop and purchase online.

• To increase authenticity and customers’ confidence, Amway should include more success stories from all different provinces on their web site.

• We also believe that Amway does not have enough relevant information currently, therefore there is a lot of empty spaces and useless links. This problem can be solved after the online catalogue and discussion board have been implemented.

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