Summary of the company’s marketing objectives, asfar
as our group is able to determine
- To foster good relationship with its distributors by building a
strong foundation based on trust, integrity, support, and financial reward.
- To provide customers with products that simplify and enrich their
lives (create value for its customers).
- To strength Amway’s brand image through product innovation
and consumer awareness.
- Improve access to our product by expanding our direct-selling system.
- A 25% incremental expenditure to update the look and functionality
of Amway’s web site.
How e-business would further those objectives
- E-business solution will help bring the Amway closer to its distributors
and customers and also strengthen their relationship with one another.
- It would also integrate Amway’s value, sales and marketing
objectives and CRM over the net.
- Using e-commerce, it can also streamline its financial relationship
with its distributors by creating secure online billing and payment system.
- Expands the size of the market (Global access)
- Costs of processing (orders from the customers)
- Reduce lag time and paperwork
- Lowers telecommunication costs
- Improves customer services
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